Marketing Technology · AI · Operations
Architecting the systems, teams, and strategies that transform marketing into measurable, scalable growth.
I'm a Marketing Operations and MarTech leader with 15+ years building the systems, structures, and strategies that make modern marketing scale. I don't just run campaigns — I design the infrastructure behind them: the data pipelines, platform architectures, and operational frameworks that turn audience intelligence into measurable growth. My expertise spans the full stack — Marketo, Marigold Engage, Salesforce, Braze, BlueConic, and Sailthru — with deep specialization in omni-channel lifecycle programs, ESP migrations, and the cross-functional orchestration that actually moves retention metrics.
Hearst is where two chapters of my career converge. I first joined the organization at Hearst Newspapers, architecting a full platform migration from Salesforce Marketing Cloud to Sailthru and designing the data pipeline connecting audience data across 30+ properties. Now, as Director of Lifecycle Operations at Hearst Magazines, I’m back in the building — focused on powering subscriber engagement and retention at one of media’s most enduring brands.
What distinguishes my approach is analytical rigor paired with cultural fluency — a data-driven mindset that never loses sight of the human behind the data point. I’m passionate about developing future leaders and building resilient teams that turn ambitious ideas into lasting business impact.
↗ Full career history on LinkedInDirector, Lifecycle Operations · Hearst Magazines
Norwalk, CT