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Marketing Technology · AI · Operations

Jay
Pichamuthu

Architecting the systems, teams, and strategies that transform marketing into measurable, scalable growth.

15+
Years Leading MarTech
$30M+
Budgets Managed
40%
Avg. Engagement Lift
Jay Pichamuthu
MarTech Architecture Core
AI & GenAI Integration MIT xPro
Platform Migrations SFMC · Sailthru
Omni-Channel Campaigns Email · SMS
Team & Program Leadership Director · Hearst
About

I'm a Marketing Operations and MarTech leader with 15+ years building the systems, structures, and strategies that make modern marketing scale. I don't just run campaigns — I design the infrastructure behind them: the data pipelines, platform architectures, and operational frameworks that turn audience intelligence into measurable growth. My expertise spans the full stack — Marketo, Marigold Engage, Salesforce, Braze, BlueConic, and Sailthru — with deep specialization in omni-channel lifecycle programs, ESP migrations, and the cross-functional orchestration that actually moves retention metrics.

Hearst is where two chapters of my career converge. I first joined the organization at Hearst Newspapers, architecting a full platform migration from Salesforce Marketing Cloud to Sailthru and designing the data pipeline connecting audience data across 30+ properties. Now, as Director of Lifecycle Operations at Hearst Magazines, I’m back in the building — focused on powering subscriber engagement and retention at one of media’s most enduring brands.

What distinguishes my approach is analytical rigor paired with cultural fluency — a data-driven mindset that never loses sight of the human behind the data point. I’m passionate about developing future leaders and building resilient teams that turn ambitious ideas into lasting business impact.

↗ Full career history on LinkedIn
01

Career Experience

2026 — Present
Hearst Magazines
New York, NY
Director, Lifecycle Operations
  • Leading lifecycle marketing operations across Hearst Magazines’ portfolio, overseeing email, SMS, and omni-channel subscriber engagement programs.
  • Partnering with editorial, product, and revenue teams to architect data-driven retention strategies that support subscriber growth across iconic media brands.
  • Driving platform optimization and campaign personalization to maximize subscriber lifetime value at scale.
Early 2026
The Transformation Group
Norwalk, CT · Remote
Lifecycle Marketing Operations (Contract)
  • Played a pivotal role in lifecycle marketing operations for LifeStance Health, focusing on strategic campaign execution and optimization.
  • Designed and executed personalized marketing campaigns using Braze to engage diverse patient and provider audiences.
  • Analyzed campaign performance metrics to refine strategies and enhance overall effectiveness.
  • Collaborated with cross-functional teams to ensure alignment and maximize campaign impact.
2025 — 2026
Independent Consultant
Norwalk, CT · Remote
Marketing & Operations Consultant
  • Delivering tailored consulting for a healthcare startup and dental practice, focusing on operational excellence and digital transformation.
  • Crafting strategic & comprehensive social media marketing plans to elevate brand awareness in the healthcare sector.
  • Streamlining practice management processes, ensuring a smooth transition to digital documentation and continuous improvement of front office efficiency.
2020 — 2024
Hearst Newspapers
New York, NY
Sr. Director, Digital Marketing Operations
  • Built and scaled a cross-functional team of 5 specialists, reducing campaign deployment time by 30%.
  • Directed 30+ omni-channel campaigns annually, driving 25% growth in customer retention and acquisition.
  • Spearheaded SMS capability launch via Sailplay–Sailthru integration, boosting engagement 40%.
  • Oversaw platform migration from Salesforce Marketing Cloud to Sailthru, delivering 15% cost reduction.
  • Pioneered GenAI implementation using ChatGPT and custom GPTs for content production and workflow automation.
  • Primary contract owner and vendor manager for SFMC, Sailplay, and Blueconic.
2020
Alexion Pharmaceuticals
New Haven, CT
Sr. Digital Project Manager (Contract)
  • Established and managed Digital & Mobile Center of Excellence, standardizing execution across cross-functional teams.
  • Implemented SMS AD Password Reset across Twilio, Mulesoft, ServiceNow, and OKTA, reducing IT support tickets 15%.
  • Led Global Preference Center from RFP to deployment across 10+ business units, improving satisfaction 25%.
  • Executed enterprise-wide Sitecore migration of 55 websites from v8.2 to v9.3.
2018 — 2019
Weber Shandwick
New York, NY
VP, Digital Production & Operations
  • Supervised IBM Global Communications initiative ($12MM budget), orchestrating 10 cross-functional workstreams with 15% cost optimization.
  • Led Mars.com complete relaunch ($2.5MM) using Agile and DevOps, accelerating delivery 25% and cutting deploy cycles 25%.
  • Provided strategic technical direction as Lead Producer for digital production across all organizational scales.
2013 — 2017
The New York Times
New York, NY
Director, Production & Operations (Marketing)
  • Directed 15-member Creative Production team, improving output quality 30% through enhanced digital capabilities and quality frameworks.
  • Orchestrated production of 500+ digital assets annually across Project Managers, Designers, UX, and Copywriters.
  • Deployed JIRA and Workfront workflows, increasing operational efficiency 20%.
  • Led Magnolia Web CMS implementation establishing a centralized Digital Content Hub, accelerating deployment 35%.
  • Enabled strategies contributing to 500K new subscribers annually ($17.5MM incremental revenue).
  • Supervised $12MM annual creative budget with 10% cost savings through strategic optimization.
↗ Full career history on LinkedIn
02

Expertise & Tools

Marketing Automation
Salesforce Marketing Cloud Marketo Sailthru Marigold Engage Blueconic Braze
AI & Data
GenAI Integration Custom GPT CDP CRM A/B Testing Predictive Modeling MMM / MMP
Analytics & Operations
Data Analysis Web Analytics GTM Ensighten Tableau Quality Assurance
Channels & Strategy
Email Marketing SMS Omni-Channel Personalization Segmentation Customer Retention
Tech Platforms
Twilio OKTA ServiceNow Sitecore Airtable WordPress JIRA
Leadership
Team Building Vendor Management Agile / Scrum Process Optimization Budget Ownership Waterfall
03

Education

M.B.A. — Management Information Systems
University of Connecticut
Storrs, CT
B.S. — Computer Information Systems
Indiana Institute of Technology
Fort Wayne, IN
04

Certifications

Designing & Building AI Products & Services
MIT xPro
Microcredential: AI for Product Owners
Scrum Alliance
Microcredential: AI for Scrum Masters
Scrum Alliance

Director, Lifecycle Operations · Hearst Magazines

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Norwalk, CT